Roles and Responsibilities: Develop engaging and visually appealing content for various social media platforms, including Instagram, Facebook, Twitter, and Pinterest. Plan and execute content calendars to maintain a consistent and strategic online presence. Monitor and actively respond to comments, messages, and mentions on all social media platforms to enhance customer engagement and satisfaction. Generate regular reports to assess the impact of social media efforts and recommend optimizations. Identify and establish relationships with relevant influencers in the fashion and lifestyle niche. Collaborate with influencers to create captivating and authentic content that promotes our products. Manage influencer partnerships, collaborations, and campaigns to ensure they align with our brand values. Stay abreast of industry trends, social media trends, and competitive developments to identify opportunities for innovation and growth. Work closely with the Marketing team to align social media activities with broader marketing campaigns and product launches. Collaborate with Customer Support to resolve customer inquiries via social media channels.